Wednesday, December 28, 2011

Powered by Wolford - another amazing cooperation coming up!


I am extremely proud that Wolford, one of world's top brands for hosiery and lingerie, has decided to cooperate with me and support my work by supplying their amazing products.

Here is a short story about Wolford:
The industrialist Reinhold Wolff from Vorarlberg and the retail businessman Walter Palmers from Vienna started it all. In 1949, they founded the company Wolff & Co. KG in Bregenz am Bodensee, manufacturing fine nylon stockings. To this day, Wolford works with circular knitting machines which make it possible to provide a seamless product. In 1988, the internationalisation of Wolford achieved a trendsetting dynamic. The crucial factor for this was the company’s reorganisation to become the ‘Wolford AG’ corporation. Today Wolford specialises in the luxury market as an operative and active company in the manufacture and distribution of qualitative, high-class fashion in leg and body wear, primarily stockings, tights, bodysuits, swimwear and underwear. Wolford AG has 14 international subsidiaries and distributes their branded goods in around 65 countries to single-brand boutiques and trading partners.Last year they had several seasonal co-operations in co-branding with well-known international designers such as Jean Paul Gautier, Philipp Starck, Vivienne Westwood, Karl Lagerfeld and Emilio Pucci.
And who could forget Helmut Newton's late 80's work for them...? The billboards were so sexy they were banned from public display in several countries. A photo of a nude woman wearing their legendary Fatal seamless tights even ended up on the cover of Helmut's "Polaroids" book...